Guide de l’Auto Saguenay–Lac-Saint-Jean: Groupe Amis Juniors in the Spotlight

13 March 2026 Guide de l’Auto Saguenay–Lac-Saint-Jean: Groupe Amis Juniors in the Spotlight

 

The Saguenay–Lac-Saint-Jean Auto Guide published in the pages of the Journal de Québec highlights several key players in the regional automotive industry. Among them, the Groupe Amis Juniors stands out thanks to its entrepreneurial history and its involvement in the development of mobility across several regions.

This publication notably highlights the journey of the Tremblay family, who now lead the group and contribute to its expansion. For the teams at L’Ami Junior Mazda and L’Ami Junior Nissan, this visibility represents an important recognition of the work accomplished over the years for motorists in the region.

A Family Business Deeply Rooted in the Region

The story of Groupe Amis Juniors is first and foremost the story of a family business that has developed across generations.

According to the article published in the Journal de Québec, the company continues the work originally started by L’Ami Bernard, founded in the 1970s. The Tremblay family has long played a central role in this evolution.

One notable part of this history involves Louisette Gauthier, who was recognized as the first woman to own a Mazda dealership in Canada. Her contribution left a mark on the automotive industry and reflects the entrepreneurial spirit that characterizes the family.

Today, this tradition continues with the active involvement of the next generation.

The Next Generation Already Involved

One of the elements highlighted in the Journal de Québec feature is the presence of the third generation in the company’s management.

The three children of the group’s president are already involved in the company’s operations, helping ensure the continuity of the family’s entrepreneurial vision.

In the automotive industry, transferring a family business to the next generation is often a significant challenge. It requires a combination of experience, strategic vision, and the ability to adapt to evolving market realities.

In the case of Groupe Amis Juniors, this transition appears to be happening naturally thanks to the gradual involvement of the next generation.

A Well-Established Automotive Group Across Multiple Regions

Over the years, Groupe Amis Juniors has grown to become a major player in the automotive industry across several regions of Quebec.

According to the information reported in the article:

  • the group operates about fifteen dealerships
  • it employs around 350 people
  • it sells nearly 8,000 vehicles per year

These figures illustrate the scale of the operations and the importance of the group within the regional automotive ecosystem.

The group’s dealerships are located in several territories, including Saguenay, Charlevoix, and the Côte-Nord.

The Role of L’Ami Junior Mazda Within the Network

Within this network of dealerships, L’Ami Junior Mazda plays an important role for drivers looking for a reliable vehicle and professional service.

The dealership offers, among other things:

  • a full lineup of Mazda vehicles
  • guidance when purchasing a new or pre-owned vehicle
  • maintenance and repair services
  • financing solutions adapted to different buyer profiles

For many drivers, choosing a dealership depends as much on the quality of service as on the vehicle itself. That is why the expertise and experience of a local team remain key factors.

Investments to Improve the Customer Experience

The article published in the Journal de Québec also highlights the group’s desire to invest in the future.

Several projects are being considered to enhance the experience offered to customers, including:

  • modernized facilities
  • more advanced technological equipment
  • infrastructure designed to improve after-sales service

These initiatives align with a broader trend in the automotive industry: dealerships must constantly adapt their facilities to meet evolving consumer expectations.

Today, customers are not only looking for a good vehicle, but also for fast, efficient, and transparent service.

Saguenay–Lac-Saint-Jean Auto Guide: A Showcase for the Automotive Industry

Recognition for Local Businesses

The Saguenay–Lac-Saint-Jean Auto Guide offers an opportunity to highlight businesses that actively contribute to the regional automotive economy.

For readers, this type of publication allows them to:

  • discover key players in the local market
  • better understand the evolution of the automotive sector
  • learn about companies that contribute to regional economic development

The presence of Groupe Amis Juniors in this guide therefore reflects the company’s impact on the automotive industry and its role for drivers in the region.

A Vision Focused on the Future

Beyond the numbers and achievements, the Journal de Québec article also highlights the vision of the group’s president.

Among the priorities mentioned:

  • support regional entrepreneurship
  • encourage the next generation in the industry
  • promote the presence of women in leadership roles
  • contribute to regional economic development

This vision reflects a long-term approach where the company seeks to maintain a balance between growth and community engagement.

A Source of Pride for Teams and Customers

For the teams working in the group’s dealerships, being featured in the Auto Guide is also a source of pride.

Every day, advisors, technicians, and service specialists work to provide quality support to motorists.

The recognition received through this type of publication serves as a reminder that the success of a company ultimately depends on the people who contribute to it.

FAQ

What is the Saguenay–Lac-Saint-Jean Auto Guide?

It is a special publication featured in the pages of the Journal de Québec that highlights the automotive industry in the region.

Why is Groupe Amis Juniors mentioned in it?

The guide highlights the importance of the group in the regional automotive sector as well as the entrepreneurial history of the Tremblay family.

How many vehicles does the group sell each year?

Groupe Amis Juniors sells approximately 8,000 vehicles at retail each year.

What role does L’Ami Junior Mazda play in this network?

The dealership is part of the Groupe Amis Juniors network and offers motorists Mazda vehicles along with maintenance and financing services.

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